Structure your work with social media

The easiest and most effective way to handle all incoming comments, messages and updates to your social media is to gather all communications under one and the same platform. In this post we will offer some of our best tips on how to care for your relationships in social media.

How many social media should you invest in as a company?

The question can not be answered without asking you a few important questions, everything is about how relevant the platform is for you and how your budget looks, both in time and in money.

Is there a target group on the platform?
The first and most important question you should ask is if your target group is on the platform. "Svenskarna och internet" deliver an annual report on how we use social media, where we see the age distribution and demographic distribution. You can find the 2017 report here.

How does your advertising budget look for social media
Social media algorithms change constantly and in order to get enough coverage on your posts today, you need to be prepared to post a budget for sponsorship of posts and other advertising.

Handling negative comments and reviews on social media

A common problem that most people know and who may feel scary of social media is that those who often comment and review are those who are not satisfied. We often see companies that only respond to positive comments and reviews, or, conversely, for that matter. But what is really best practice for answering negativity in social media?

Best practice on social media

• Reply to all comments and reviews - both positive and negative. Those who are positive will feel extra appreciated with a "Thank you for your nice words, warm welcome again" and those who are negative will in most cases appreciate that you have taken the time to respond.

• Wait a while before answering - it's easy to go to the defense when the negative comes and we can of course do that but it is very important to respond to a sensible sense and professional way. Consider your answer carefully and ask a colleague to review it before publishing.

• The possibility is to remove comments and reviews, just keep in mind that this often leads to the unhappy person becoming more than that. Write a good and thoughtful answer, it will be perceived positively by both the one who wrote and your other followers.

How often should you publish?

This is a question that has anyone who works with social media at least once put up. Facebook, which is the social platform with the most users in Sweden, recently changed its algorithm. This has made it harder for companies to gain scope in the same way as it used to be.

Oreviously it was adviced to publishing x times a week, but it has now changed to produce quality content, content that deserves likes, divisions, and comments. Because this is what will give you spread. As soon as your interesting and qualitative content is published, advertise with the post for the best possible spread.

Read more about our Social Media Management and how we can help you streamline and simplify your work with social media, if you want to know more!